Here’s the new website designed and coded from the ground up hosted on state of the art enterprise class Microsoft Azure cloud technology. Photographers websites are a fine balance between displaying our photography in the most prominent way and providing the information needed to make an informed choice when selecting a professional photographer. We hope you find the site interesting an informative. Please don’t hesitate to get in touch if there’s anything further you would like to know.
The site relaunch coincides with the Smartpicsuk® event photography brand becoming a registered trade mark in the UK so if you see another it’s a copycat and certainly not associated or affiliated with ourselves.
Trademarking and branding is now an integral part of many of the photography jobs we now undertake for our corporate clients. Combined with our on site printing it becomes a powerful and very cost effective way of promoting your brand or marketing message.
We recently covered a corporate hospitality event for an international bank that just happen to be a sponsor of the Williams Formula One team. An FW36 F1 racing car was bought into the event at the prestigious BMA in London. We were given strict instructions that guests were not allowed to touch the car in any way and definitely not use it as somewhere to place their drinks and canapés (they usually try and use our computers and printers for that).
When I was informed the cost of one of these cars was in the region of £5 million with the removable steering wheel alone being about £50,000 I was worried I may have to phone our insurance brokers as £5 million is our usual everyday cover and we were worried we may have to increase this something normally only done when working on the tarmac at international airports or photographing Premier League football players.
Another surprise we had came at the end of the evening when the guests had departed and it was time for us pack all our equipment away in protective flight cases to return to base. The F1 racing car had been wheeled into the venue from adjacent premises that had to be closed and locked for the night. The only way the car could be removed from the premises was to physically dismantle the car and carry it through the offices piece by piece. Each dismantled part of the car was wrapped in bubble wrap and carefully carried from the building. I thought I was cautious with our professional photography equipment and I’ve never been accused of being a cheapskate but this was on an entirely different level.
Thanks for reading and please get in touch with either myself or the team if there is anything we’ve missed or for any further information.
British Summertime starts this weekend (so we are told) and we are looking forward to a bright and busy summer of events.
We love variety and like to capture different styles of pictures at the same event or party. The pictures above were both taken within minutes of one another showing guests at the same charity fundraising function.
The fundraiser was held at The Warren ; The Metropolitan Police Social Club on behalf of Children with Cancer (formerly children with leukemia).
We set a studio and print station in the bar area and guests were soon queuing to have their photographs taken. As well as more traditional poses, we encourage guests to try different set ups especially with larger groups. These days every person in the country has a camera with them in the guise of a mobile phone and we are very aware that our photographs need to stand out as a professional product in this digital age.
For those interested in technical details the pictures were shot with a Nikon D3 and lit with 3 Elinchrom studio heads one on either side at 90 degrees both fitted with gridded softbox’s and a shoot through brolly at 70 degrees for fill light. Backdrop was the new custom made Lastolite Panorama. Pictures were transmitted in seconds via a dedicated wireless network to an Apple computer running Adobe Lightroom with some custom modifications and printed on a DNP dye sub printer for guests to take away with them.
Another very different commission, although not one you would class as an event, was for a corporate client who were upgrading their HGV fleet. The client who is the largest privately owned logistics company in the UK had a new delivery of HGV trucks that morning and even though the vehicles had never been used on the road and were hours old we had to make sure they were cleaned and spotless. Lining them up in formation also took a lot of time and effort and if I had been one of the drivers I would have cursed the photographer! Being a working dockside terminal meant all sorts of operational challenges for us from carrying out a risk assesment to wearing Hi Vis clothing to having someone watching my back in case an HGV reversed over very expensive equipment or me!
The shoot was on the sunniest day of the year and created more problems with harsh shadows (even an HGV lorry deserves flattering light!) and needed sophisticated and powerful lighting to fill in the shade. It also made for a wait of a few hours before shooting the final picture at dusk which was lit by 4 Elinchrom powerpacks fired by radio flash triggers.
We are always looking for new picture opportunities and challenges so do not hesitate to contact us if you have any questions as to what we can photograph and how we can deliver the right images for you either party fun or serious corporate branding and marketing campaigns.
Corporate, Charity and Private Event Photography in London, and the UK