Reflecting back on 2013 and looking forward to 2014 it’s been an exciting year and we are anticipating an even better 2014.
There was a sense of Deja Vu for the beginning of this New Year walking down a cold and wet Whitehall in the early hours of January Ist exactly as we did starting 2013 after photographing guests at The Royal Horseguards Hotel in Whitehall Place. It is however very satisfying to be getting repeat business from prestigious clients.
The end of 2013 was one of our busiest periods with a wide ranging variety of commissions and assignments from large corporates and high profile charity events.
One of our favorite jobs was to photograph the actress Naomie Harris who stars in the Nelson Mandella film; The Long Walk to Freedom. The event was a charity fundraiser for the “One to One childrens fund. I’ve had the pleasure of photographing many actresses, actors and show business stars but Naomie for me shines as one of the brightest and will be starring for many years in the role of Eve Moneypenny in the future James Bond films. Photographing Naomie was one of the highlights of the year which included photographing The Rolling Stones and some exotic overseas travel on behalf of clients.
another charity event was The Big Issue ” Red Ball” when we used the new “green screen” facilities with our portable studio. This enables us to place pictures of guests in any setting they require and place magazine covers or logos over the finished pictures before printing onsite. I am confident that green screen events will become more and more popular as the technology gets even more sophisticated and we invest additional time in professional training.
Another new innovation this year will be guests using social media “live” at events to Facebook or tweet their pictures or maybe using some new media that has not yet been discovered or invented. This in conjunction with professionally shot pictures will surely become one of the most powerful marketing tools for both corporates and charities to get their message out into the world.
On the opposing side of that prediction we have covered some assignments where the exact opposite is the case and we have signed confidentiality agreements with high profile clients. If you want publicity we will happily tell the world, if not discretion and confidentially will be the order of the day.
As well as investing in new equipment and learning new skills we will soon be overhauling our website and marketing activities as well as forming new business relationships and partnerships.
With the economic climate seemingly improving we start the year anticipating a successful and prosperous future and hope this applies also to all our clients partners and friends.