A pop-up or portable studio along with photo booths are now an essential addition to all high-end events and promotions.
From corporate parties and team building, trade & award events, consumer promotions or brand activations and large fundraising events.
Often compared and often mistaken for a photo booth the pop up studio offers a studio environment with associated lighting where a professional photographer will direct participants into the most flattering pose for the best looking images.
The studio is often used in conjunction with instant onsite photographic printing which can be branded with client or sponsor logos and artwork.
As well as walking away with a high-quality photograph guests can also share the photographs online keeping your brand in front of potential clients.
Team building and other corporate & incentive events are becoming more and more popular even in these budget stretched times. A high-quality photograph will remain long after the food and drinks are cleared away.
Get in touch today to find out how Smartpicsuk photographers can help promote your brand or cause by making tomorrow’s memories today.
Here’s the new website designed and coded from the ground up hosted on state of the art enterprise class Microsoft Azure cloud technology. Photographers websites are a fine balance between displaying our photography in the most prominent way and providing the information needed to make an informed choice when selecting a professional photographer. We hope you find the site interesting an informative. Please don’t hesitate to get in touch if there’s anything further you would like to know.
The site relaunch coincides with the Smartpicsuk® event photography brand becoming a registered trade mark in the UK so if you see another it’s a copycat and certainly not associated or affiliated with ourselves.
Trademarking and branding is now an integral part of many of the photography jobs we now undertake for our corporate clients. Combined with our on site printing it becomes a powerful and very cost effective way of promoting your brand or marketing message.
We recently covered a corporate hospitality event for an international bank that just happen to be a sponsor of the Williams Formula One team. An FW36 F1 racing car was bought into the event at the prestigious BMA in London. We were given strict instructions that guests were not allowed to touch the car in any way and definitely not use it as somewhere to place their drinks and canapés (they usually try and use our computers and printers for that).
When I was informed the cost of one of these cars was in the region of £5 million with the removable steering wheel alone being about £50,000 I was worried I may have to phone our insurance brokers as £5 million is our usual everyday cover and we were worried we may have to increase this something normally only done when working on the tarmac at international airports or photographing Premier League football players.
Another surprise we had came at the end of the evening when the guests had departed and it was time for us pack all our equipment away in protective flight cases to return to base. The F1 racing car had been wheeled into the venue from adjacent premises that had to be closed and locked for the night. The only way the car could be removed from the premises was to physically dismantle the car and carry it through the offices piece by piece. Each dismantled part of the car was wrapped in bubble wrap and carefully carried from the building. I thought I was cautious with our professional photography equipment and I’ve never been accused of being a cheapskate but this was on an entirely different level.
Thanks for reading and please get in touch with either myself or the team if there is anything we’ve missed or for any further information.
A quiet revolution is currently taking place in the world of professional photography and it’s gathering momentum like the switch to professional digital photography around the new millennium. In fact New Years Eve 1999 was the very last event I covered using traditional film.
The new revolution concerns the cameras we are using with a switch to “mirrorless” camera systems. These new systems from the likes of Fujifilm and Olympus are moving into a market that has been dominated by Nikon and Cannon with myself being a Nikon user all my professional life.
I have now started to use the Fuji film Xpro1 and XT1 on a number of commissions and am pleased by both the images they are producing and how discrete and quiet they are when discretion and quietness are required such conference photography when a speaker and delegates don’t want to hear the sound of a camera motor drive clicking away.
Another very welcome feature is the size and weight of the cameras and lenses. I can now carry a couple of cameras and lenses around very comfortably in a small shoulder bag which is great for photographers backs and shoulders and an absolute pleasure when checking cameras onto airlines as hand luggage which I frequently have to do.
A recent corporate photography commission was an ideal job for the Fuji system and involved photographing the CEO of a new airline flying from London Gatwick airport and the arrival of its first Boeing 787 Dreamliner aircraft. Even though I wasn’t actually going to be flying anywhere I still had to go through all the airport security and passport checks. Although I had to remove my belt and wallet etc the camera bag with the Fuji went straight through the Xray scanner without delay something that rarely happens with my Nikon system. Working on the cramped flight deck of a modern airliner is very restrictive and the small size of the cameras made my job a lot easier and productive. When the location and environmental portraits had been shot it was time to shoot corporate head shots of the various executives and again the Fuji system excelled at the task.
Another vote of confidence came when I took the Fuji system on holiday to South East Asia (just in case I needed a proper professional camera when I was away. Old habits die hard for Fleet St photographers!) and not the usual couple of Nikon’s and lenses.
The Nikon’s will still be used in our event photography especially when used with our portable “pop up studio” and onsite photo printing as the Nikon wireless system is so good at transmitting photographs back to a computer viewing system for selecting and instant printing.
Although the new Fuji’s do have wireless transmission capability we will have to wait a while before it has the speed and range of the dedicated Nikon equipment. Knowing the design capabilities of the Fuji company I don’t think it will be a long wait and then we will see here at Smartpicsuk® how we can further exploit the new technology for the benefits of our clients.
We have an event coming up at the Houses of Parliament and I just know the Fuji will be in use for it’s discrete nature and ease of carrying through security. The event is a thank you to a charity partner whose black tie fundraising event we recently covered. It is quite common for us here at Smartpicsuk® to provide photographic services with our compliments to charities and other good causes for marketing and promotional materials or websites.
Thank you for reading and as always if you have any further questions about event photography or how we use the technology don’t hesitate to get in touch…
Reflecting back on 2013 and looking forward to 2014 it’s been an exciting year and we are anticipating an even better 2014.
There was a sense of Deja Vu for the beginning of this New Year walking down a cold and wet Whitehall in the early hours of January Ist exactly as we did starting 2013 after photographing guests at The Royal Horseguards Hotel in Whitehall Place. It is however very satisfying to be getting repeat business from prestigious clients.
The end of 2013 was one of our busiest periods with a wide ranging variety of commissions and assignments from large corporates and high profile charity events.
One of our favorite jobs was to photograph the actress Naomie Harris who stars in the Nelson Mandella film; The Long Walk to Freedom. The event was a charity fundraiser for the “One to One childrens fund. I’ve had the pleasure of photographing many actresses, actors and show business stars but Naomie for me shines as one of the brightest and will be starring for many years in the role of Eve Moneypenny in the future James Bond films. Photographing Naomie was one of the highlights of the year which included photographing The Rolling Stones and some exotic overseas travel on behalf of clients.
another charity event was The Big Issue ” Red Ball” when we used the new “green screen” facilities with our portable studio. This enables us to place pictures of guests in any setting they require and place magazine covers or logos over the finished pictures before printing onsite. I am confident that green screen events will become more and more popular as the technology gets even more sophisticated and we invest additional time in professional training.
Another new innovation this year will be guests using social media “live” at events to Facebook or tweet their pictures or maybe using some new media that has not yet been discovered or invented. This in conjunction with professionally shot pictures will surely become one of the most powerful marketing tools for both corporates and charities to get their message out into the world.
On the opposing side of that prediction we have covered some assignments where the exact opposite is the case and we have signed confidentiality agreements with high profile clients. If you want publicity we will happily tell the world, if not discretion and confidentially will be the order of the day.
As well as investing in new equipment and learning new skills we will soon be overhauling our website and marketing activities as well as forming new business relationships and partnerships.
With the economic climate seemingly improving we start the year anticipating a successful and prosperous future and hope this applies also to all our clients partners and friends.
Corporate, Charity and Private Event Photography in London, and the UK