Tag Archives: Pop-up studio

Brand new technology with Boeing Dreamliner airliners and Fuji X series cameras

A quiet revolution is currently taking place in the world of professional photography and it’s gathering momentum like the switch to professional digital photography around the new millennium. In fact New Years Eve 1999 was the very last event I covered using traditional film.

The new revolution concerns the cameras we are using with a switch to “mirrorless” camera systems. These new systems from the likes of Fujifilm and Olympus are moving into a market that has been dominated by Nikon and Cannon with myself being a Nikon user all my professional life.

I have now started to use the Fuji film Xpro1 and XT1 on a number of commissions and am pleased by both the images they are producing and how discrete and quiet they are when discretion and quietness are required such conference photography when a speaker and delegates don’t want to hear the sound of a camera motor drive clicking away.

Smartpicsuk - owner Steve Burton
Smartpicsuk – owner Steve Burton

Another very welcome feature is the size and weight of the cameras and lenses. I can now carry a couple of cameras and lenses around very comfortably in a small shoulder bag which is great for photographers backs and shoulders and an absolute pleasure when checking cameras onto airlines as hand luggage which I frequently have to do.

A recent corporate photography commission was an ideal job for the Fuji system and involved photographing the CEO of a new airline flying from London Gatwick airport and the arrival of its first Boeing 787 Dreamliner aircraft. Even though I wasn’t actually going to be flying anywhere I still had to go through all the airport security and passport checks. Although I had to remove my belt and wallet etc the camera bag with the Fuji went straight through the Xray scanner without delay something that rarely happens with my Nikon system. Working on the cramped flight deck of a modern airliner is very restrictive and the small size of the cameras made my job a lot easier and productive. When the location and environmental portraits had been shot it was time to shoot corporate head shots of the various executives and again the Fuji system excelled at the task.

CEO of new airline flying from Gatwick in Boeing 787 Dreamliner cabin
CEO of new airline flying from Gatwick in Boeing 787 Dreamliner cabin

Another vote of confidence came when I took the Fuji system on holiday to South East Asia (just in case I needed a proper professional camera when I was away. Old habits die hard for Fleet St photographers!) and not the usual couple of Nikon’s and lenses.

The Nikon’s will still be used in our event photography especially when used with our portable “pop up studio” and onsite photo printing as the Nikon wireless system is so good at transmitting photographs back to a computer viewing system for selecting and instant printing.

Although the new Fuji’s do have wireless transmission capability we will have to wait a while before it has the speed and range of the dedicated Nikon equipment. Knowing the design capabilities of the Fuji company I don’t think it will be a long wait and then we will see here at Smartpicsuk® how we can further exploit the new technology for the benefits of our clients.

We have an event coming up at the Houses of Parliament and I just know the Fuji will be in use for it’s discrete nature and ease of carrying through security. The event is a thank you to a charity partner whose black tie fundraising event we recently covered. It is quite common for us here at Smartpicsuk® to provide photographic services with our compliments to charities and other good causes for marketing and promotional materials or websites.

Thank you for reading and as always if you have any further questions about event photography or how we use the technology don’t hesitate to get in touch…

Regards

Steve